The 'market-penetration strategy' is used to gain market share in __________?
Correct answer: A. current product in current market
- A. current product in current market
- B. current products in new market
- C. new products for new markets
- D. new products in new market
Explanation
Market penetration seeks greater sales of an existing product in an existing market, often through promotion, wider distribution, or competitive pricing. Entering a new market would be market development.
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