The value creation process and value delivery sequence can be divided into ___________?
Correct answer: A. Three phases
- A. Three phases
- B. Four phases
- C. Five phases
- D. Six phases
Explanation
The value creation and delivery sequence has three phases: choosing the value, providing the value, and communicating the value. These correspond broadly to strategy, the marketing mix, and promotion or communication.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The 'market-penetration strategy' is used to gain market share in __________?
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?
The rental car services and hotels sometime offer mutual discount is an example of ___________?
The second phase of value creation sequence is _________?
The 'product-development strategy' is used to gain market share __________?