The rental car services and hotels sometime offer mutual discount is an example of ___________?
Correct answer: A. pricing collaborations
- A. pricing collaborations
- B. transport alliances
- C. room service alliances
- D. special discounts
Explanation
When related businesses such as hotels and rental-car companies coordinate offers or discounts, they are collaborating in pricing to create mutual customer value. This is broader than a discount offered by only one seller.
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