The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
Correct answer: B. functional discount
- A. non-functional discount
- B. functional discount
- C. quantity discount
- D. descriptive discount
Explanation
A functional discount is granted to channel members for performing distribution functions such as storage, selling, or delivery. Quantity discounts, by contrast, depend on the volume purchased rather than channel performance.
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