The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as ________?
Correct answer: B. image pricing
- A. channel pricing
- B. image pricing
- C. customer segment pricing
- D. product-form pricing
Explanation
Image pricing charges different prices for essentially the same offering because consumers perceive different images or prestige levels. Customer-segment pricing instead varies the price according to identifiable customer groups.
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