If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?
Correct answer: A. Licensed brands
- A. Licensed brands
- B. Manufacturer's brand
- C. Private brand
- D. Co-brand
Explanation
Using Hershey's name on another product in return for payment is licensing, so the resulting brand is a licensed brand. A manufacturer’s or private brand is owned and marketed by the producer or retailer itself.
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