If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
Correct answer: A. Newspapers
- A. Newspapers
- B. Television
- C. Direct Mail
- D. Radio
Explanation
Newspapers provide flexibility, quick publication, strong local coverage, broad acceptance, and relatively high believability. Television offers stronger audio-visual impact, but it is generally less flexible and more costly for local targeting.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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