If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
Correct answer: A. Newspapers
- A. Newspapers
- B. Television
- C. Direct Mail
- D. Radio
Explanation
Newspapers provide flexibility, quick publication, strong local coverage, broad acceptance, and relatively high believability. Television offers stronger audio-visual impact, but it is generally less flexible and more costly for local targeting.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Microeconomics
Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
Practise Microeconomics
1,742 free Microeconomics MCQs from Economics, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Economics questions like this
Economics is on 3 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Microeconomics questions
If a government uses barriers to foreign products such as biases against a foreign company's bids or product standards that go against a foreign company's product features the government is using ?
All of the following factors can affect the attractiveness of a market segment EXCEPT ?
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?
__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?
The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products is some way is called a(n) ?