__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
Correct answer: C. Online
- A. Direct Mail
- B. Outdoor
- C. Online
- D. Radio
Explanation
Online advertising combines precise audience targeting with relatively low cost, instant delivery, and two-way interaction. Direct mail and outdoor advertising can be selective, but they lack the same immediacy and interactivity.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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