The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?
Correct answer: D. buying center
- A. environment
- B. response
- C. stimuli
- D. buying center
Explanation
The buying center is the group within an organization whose members influence the purchase decision, allowing interpersonal and individual influences to interact. Environment and stimuli are external inputs, while response is the resulting decision or behavior.
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