Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market's most viable segments ?
Correct answer: A. Hispanics and Asians
- A. Hispanics and Asians
- B. African Americans
- C. Western Europeans
- D. Middle Eastern
Explanation
Hispanic and Asian populations were projected in standard U.S. marketing texts to grow rapidly and become highly important market segments. Western European populations were comparatively mature, while the other groups were not expected to show the same overall growth.
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