All of the following factors can affect the attractiveness of a market segment EXCEPT ?
Correct answer: B. the likelihood of government monitoring
- A. the presence of many strong and aggressive competitors
- B. the likelihood of government monitoring
- C. actual or potential substitute products
- D. the power of buyers in the segments
Explanation
Competitive rivalry, substitute products, and buyer power are standard forces affecting a market segment’s attractiveness. Government monitoring is not normally listed as a core segment-attractiveness factor in this framework.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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