A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

Correct answer: A. product development

  • A. product development
  • B. commercialization
  • C. marketing strategy
  • D. business analysis

Explanation

During product development, the firm turns an approved product concept into a physical prototype or workable product and tests its feasibility. Commercialization is the later stage in which the product is launched in the market.

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