All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 148 of 189
- A. few
- B. growing number
- C. stable but begins declining
- D. declining number
Explanation: During the growth stage, sales rise and the product attracts new competitors, so their number generally grows.
Correct answer: growing number- A. testing stage
- B. development stage
- C. buying stage
- D. merger stage
Explanation: Investment costs mount during the development stage because the firm spends heavily on research, design, testing, and preparing the…
Correct answer: development stage- A. unsought products
- B. industrial products
- C. specialty products
- D. augmented products
Explanation: Specialty products are distributed selectively through one or a few outlets because buyers seek a particular brand and are willing to make…
Correct answer: specialty products- A. optional product allowances
- B. seasonal allowances
- C. functional allowances
- D. promotional allowances
Explanation: Promotional allowances reward dealers for participating in advertising, displays, demonstrations, or other promotional programs.
Correct answer: promotional allowances- A. market skimming pricing
- B. market penetration pricing
- C. product line pricing
- D. both a and b
Explanation: Market-skimming pricing starts with a high price to recover value from less price-sensitive buyers, while market-penetration pricing…
Correct answer: both a and b- A. real
- B. win
- C. worth doing
- D. less worthy
Explanation: In the real-win-worth doing test, “worth doing” examines whether the new product offers sufficient profit potential and commercial value.
Correct answer: worth doing- A. cyclical pricing
- B. short term pricing
- C. promotional pricing
- D. geographical pricing
Explanation: Geographical pricing sets different prices according to customers’ locations, often reflecting shipping costs, local demand, taxes, or…
Correct answer: geographical pricing- A. salutary products
- B. outbound products
- C. deficient products
- D. pleasing products
Explanation: Outbound products are not part of the four product categories based on long-run consumer benefits and immediate satisfaction.
Correct answer: outbound products- A. deficient products
- B. pleasing products
- C. salutary products
- D. desirable products
Explanation: Pleasing products provide immediate satisfaction but may harm consumers or fail to benefit them in the long run, such as junk food and…
Correct answer: pleasing products- A. nutritious high fiber cereals
- B. insurance products
- C. ineffective medicines
- D. junk food and cigarettes
Explanation: Desirable products provide both immediate satisfaction and long-run consumer benefits, making nutritious high-fiber cereals a standard…
Correct answer: nutritious high fiber cereals- A. consumer oriented marketing
- B. customer value marketing
- C. innovative marketing
- D. inbound ⁄ outbound marketing
Explanation: Innovative marketing requires a company to pursue genuine improvements in its marketing methods and products rather than merely repeating…
Correct answer: innovative marketing- A. channel view marketing
- B. adaptation marketing
- C. sustainable marketing
- D. executive style marketing
Explanation: Sustainable marketing meets current customer needs while protecting the ability of future generations to meet theirs.
Correct answer: sustainable marketing- A. nutritious high fiber cereals
- B. insurance products
- C. ineffective medicines
- D. junk food and cigarettes
Explanation: Pleasing products give consumers immediate satisfaction but do not provide long-run benefits and may cause harm; junk food and cigarettes…
Correct answer: junk food and cigarettes- A. innovative marketing
- B. inbound ⁄ outbound marketing
- C. consumer oriented marketing
- D. customer value marketing
Explanation: Customer-value marketing directs company resources toward creating and delivering superior value for customers.
Correct answer: customer value marketing- A. seller's adaptation view
- B. environmental sustainability
- C. consumer profitability
- D. customer sustainability
Explanation: Environmental sustainability means developing business ideas that generate profits while protecting the natural environment and preserving…
Correct answer: environmental sustainability- A. The company
- B. The marketing intermediaries
- C. Demographic forces
- D. The organization's suppliers
Explanation: Demographic forces belong to the macroenvironment because they concern broad population characteristics such as age, population size and…
Correct answer: Demographic forces- A. sense of broad marketing
- B. sense of mission marketing
- C. sense of vision marketing
- D. societal marketing
Explanation: Societal marketing requires a company to balance consumer wants, company objectives and society's long-term welfare.
Correct answer: societal marketing- A. ineffective medicines
- B. junk food and cigarettes
- C. nutritious high fiber cereals
- D. insurance products
Explanation: Deficient products provide neither immediate satisfaction nor long-term benefit, so ineffective medicines are a classic example.
Correct answer: ineffective medicines- A. consumerism
- B. seller's extrovert sellers
- C. environmentalism
- D. seller introvert seller
Explanation: Consumerism is the organized effort by consumers and government bodies to strengthen buyers' rights and influence in relation to sellers.
Correct answer: consumerism- A. involuntary franchising
- B. voluntary chain
- C. involuntary chain
- D. voluntary franchising
Explanation: A voluntary chain consists of independent retailers that cooperate in group purchasing and are sponsored by wholesalers.
Correct answer: voluntary chain