When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?
Correct answer: D. Societal marketing
- A. Innovative marketing
- B. Consumer-oriented marketing
- C. Value marketing
- D. Societal marketing
Explanation
Societal marketing balances consumer wants with the long-run interests of consumers, the company, and society as a whole. Consumer-oriented marketing prioritizes customer needs but does not necessarily include this wider social and long-term balance.
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