Moderate

One of the most common problems with using internal database information is that ?

Correct answer: A. since it was probably collected for some other purpose it may be incomplete or wrong

  • A. since it was probably collected for some other purpose it may be incomplete or wrong
  • B. it is usually expensive to retrieve
  • C. top executives are usually unwilling to relinquish data therefore the data has limits
  • D. the data is almost always unsecured and therefore, suspect as to reliability

Explanation

Internal database information was often collected for operational purposes rather than the current research question, so it may be incomplete, outdated, or unsuitable. This limitation is more common than high retrieval cost or lack of security.

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