The advantages of audience selectivity no ad competition and personalization apply to which type of media ?
Correct answer: C. Direct Mail
- A. Newspapers
- B. Television
- C. Direct Mail
- D. Radio
Explanation
Direct mail permits marketers to target selected audiences, avoid competing advertisements in the same medium, and personalize messages. Newspapers and broadcast media generally offer less personalization and selectivity.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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