Moderate

All of the following considered to be drawbacks of local marketing EXCEPT ?

Correct answer: C. it can attract unwanted competition

  • A. it can drive up manufacturing and marketing costs by reducing economies of scale
  • B. it can create logistical problems when the company tries to meet varied requirements
  • C. it can attract unwanted competition
  • D. it can dilute the brand's overall image

Explanation

Local marketing can increase costs, create logistical complications, and weaken a consistent brand image because offerings are tailored to different areas. Attracting unwanted competition is not a standard drawback of local marketing, so it is the exception.

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