When any firm sells its market offering too many different market segments, it is classified as _________?
Correct answer: A. product specialization
- A. product specialization
- B. market specialization
- C. single product concentration
- D. mass customization
Explanation
Product specialization means offering one type of product to several different market segments. The firm spreads that product across segments, rather than focusing on many products for one customer group.
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