The individual marketing is also called ________?
Correct answer: B. all of the above
- A. segments of one
- B. all of the above
- C. one to one marketing
- D. customized marketing
Explanation
Individual marketing treats each customer as a separate segment, so it is called segments-of-one, customized marketing, or one-to-one marketing. These terms all stress tailoring the offer to an individual customer.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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