The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
Correct answer: C. segment attractiveness
- A. solution based segmentation
- B. need based segmentation
- C. segment attractiveness
- D. segment identification
Explanation
Segment attractiveness evaluates whether a segment is worth pursuing by considering factors such as growth, profitability, size, and accessibility. The other choices describe ways to identify or define segments rather than assess their profitability.
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