The VALS segmentation framework dimension 'consumer resources' is classified as ________?
Correct answer: D. the vertical dimension
- A. the stretch dimension
- B. the strength dimension
- C. the horizontal dimension
- D. the vertical dimension
Explanation
In the VALS framework, resources form the vertical dimension, ranging from high to low resources, while primary consumer motivation forms the horizontal dimension. Thus consumer resources correspond to the vertical dimension.
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