Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT ?
Correct answer: B. a statement of religion
- A. market oriented
- B. a statement of religion
- C. motivating
- D. based on distinctive competencies
Explanation
A good mission statement is market-oriented, motivating and grounded in the organization’s distinctive competencies. It should describe the business purpose, not be a statement of religion.
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