R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?
Correct answer: D. Product development
- A. Concept development and testing
- B. Marketing strategy
- C. Business analysis
- D. Product development
Explanation
During product development, research and development converts the tested product concept into a physical product or prototype. Concept testing occurs earlier and evaluates consumer reactions to the proposed idea.
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