The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations ?
Correct answer: A. modified rebuy
- A. modified rebuy
- B. new task buying
- C. straight rebuy
- D. indirect rebuy
Explanation
A modified rebuy gives the buyer a chance to reconsider specifications, prices, or suppliers, so existing suppliers feel pressure from possible competition. A straight rebuy is routine, while a new-task purchase involves a first-time buying decision.
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