The way in which customer's think and act in terms of prices and market share is classified as __________?
Correct answer: D. brand equity
- A. branding
- B. valuing
- C. advertising
- D. brand equity
Explanation
Brand equity is reflected in how customers respond to a brand through such outcomes as willingness to pay higher prices, preference and stronger market share. Branding and advertising are activities used to build equity, not the customer response itself.
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