The comparison of brand equity from thousands of different brands with several categories is called _________?
Correct answer: B. brand asset valuator
- A. brand preference valuator
- B. brand asset valuator
- C. brand similarities valuator
- D. brand differences valuator
Explanation
The Brand Asset Valuator compares the equity of thousands of brands across many product categories using dimensions such as differentiation, relevance, esteem and knowledge. The other valuator names are not established brand-equity models.
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