The retention, acquisition and some add-on spending together makes up _________?
Correct answer: A. customer lifetime value
- A. customer lifetime value
- B. brand lifetime value
- C. customer equity value
- D. portfolio equity value
Explanation
Customer lifetime value combines the value generated through acquiring, retaining and developing a customer, including additional purchases over the relationship. Brand lifetime value and portfolio equity are not the standard terms for this customer-level calculation.
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