The report on company's past performance which indicates current value of the brand is considered as __________?
Correct answer: A. brand stature
- A. brand stature
- B. brand value
- C. brand awareness
- D. brand knowledge
Explanation
Brand stature reflects a brand's current standing, especially its esteem and consumer knowledge, and therefore indicates its present market value. Brand awareness alone only shows recognition, not overall performance or status.
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