The low priced brands in the brand portfolio of particular Company are classified as _______?
Correct answer: D. traffic builders
- A. competing brands
- B. fighter brands
- C. flankers
- D. traffic builders
Explanation
Traffic builders are low-priced brands or products used to attract customers and generate store or portfolio traffic. Fighter brands are specifically created to attack or defend against low-priced competitors, so the wording here points more directly to traffic builders.
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