In brand dynamics, the belief for delivering product performance on consumer's short list is classified as _______?
Correct answer: C. brand performance
- A. presence
- B. brand relevance
- C. brand performance
- D. advantage
Explanation
In the BrandDynamics model, performance represents the consumer's belief that the brand delivers acceptable product performance and belongs on the consideration list. Relevance concerns whether the brand meets the consumer's needs, while advantage means it is seen as superior to alternatives.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
The comparison of brand equity from thousands of different brands with several categories is called _________?
The indicator which determines future value and growth is classified as __________?
The way in which customer's think and act in terms of prices and market share is classified as __________?
The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
The 'brand asset valuator' key pillars include _________?