In marketing, positioning refers to:
Correct answer: B. The place a product occupies in the minds of customers relative to competing products
- A. The physical location of a product inside a retail outlet
- B. The place a product occupies in the minds of customers relative to competing products
- C. The number of distribution centres used to deliver a product
- D. The process of setting the final selling price of a product
Explanation
Positioning creates a distinctive and meaningful image of an offering in the target customer's mind. It is different from physical placement in a shop or the selection of a distribution channel.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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