Which statement best distinguishes marketing from selling?
Correct answer: B. Marketing begins with customer needs, while selling focuses on converting existing products into purchases
- A. Marketing focuses only on advertising, while selling includes product design and distribution
- B. Marketing begins with customer needs, while selling focuses on converting existing products into purchases
- C. Marketing occurs after production, while selling occurs before a product is manufactured
- D. Marketing aims mainly at short-term transactions, while selling builds long-term customer relationships
Explanation
Marketing is a broad process that starts by understanding customer needs and then creates, communicates and delivers value. Selling is a narrower activity mainly concerned with persuading customers to buy an existing offering.
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About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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