A clothing company divides its market into groups based on age, gender and income. Which basis of segmentation is it using?
Correct answer: B. Demographic segmentation
- A. Geographic segmentation
- B. Demographic segmentation
- C. Psychographic segmentation
- D. Behavioural segmentation
Explanation
Demographic segmentation uses measurable population characteristics such as age, gender, income and education. Geographic segmentation uses location, while psychographic and behavioural segmentation focus on lifestyles and actions.
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