During which stage of the product life cycle do sales growth usually slow, competition intensify and firms often modify the product?
Correct answer: D. Maturity
- A. Introduction
- B. Growth
- C. Decline
- D. Maturity
Explanation
The maturity stage is marked by slowing sales growth, strong competition and pressure to defend market share. Product improvements, new uses and promotional changes are common responses at this stage.
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