A customer feels uncertainty after buying an expensive laptop and keeps looking for information that confirms the purchase was wise. This is an example of:
Correct answer: A. Post-purchase cognitive dissonance
- A. Post-purchase cognitive dissonance
- B. Selective exposure before purchase
- C. Routine response behaviour
- D. Impulse buying behaviour
Explanation
Post-purchase cognitive dissonance is the doubt or psychological discomfort a buyer may experience after making an important decision. Seeking confirming information is a common way of reducing that discomfort.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
During which stage of the product life cycle do sales growth usually slow, competition intensify and firms often modify the product?
A firm launches a new technological product at a high initial price to recover development costs from customers willing to pay more. Which pricing strategy is this?
Which element of the traditional marketing mix is mainly concerned with distribution channels and product availability?
What is the primary function of a brand from the customer's perspective?
A company first researches customer problems, develops a suitable service, sets a feasible price and then communicates its benefits. Which marketing principle is illustrated?
A market segment is created according to consumers' lifestyles, interests and personalities. Which segmentation basis is being used?