A customer feels uncertainty after buying an expensive laptop and keeps looking for information that confirms the purchase was wise. This is an example of:
Correct answer: B. Post-purchase cognitive dissonance
- A. Selective exposure before purchase
- B. Post-purchase cognitive dissonance
- C. Routine response behaviour
- D. Impulse buying behaviour
Explanation
Post-purchase cognitive dissonance is the doubt or psychological discomfort a buyer may experience after making an important decision. Seeking confirming information is a common way of reducing that discomfort.
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