A market segment is created according to consumers' lifestyles, interests and personalities. Which segmentation basis is being used?
Correct answer: B. Psychographic segmentation
- A. Geographic segmentation
- B. Psychographic segmentation
- C. Demographic segmentation
- D. Behavioural segmentation
Explanation
Psychographic segmentation groups customers by lifestyles, interests, opinions and personality traits. Demographic segmentation uses characteristics such as age or income, while behavioural segmentation focuses on actions such as usage or loyalty.
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