A company offers separate marketing programmes for students, families and business customers. Which targeting approach is this?
Correct answer: C. Differentiated targeting
- A. Undifferentiated targeting
- B. Concentrated targeting
- C. Differentiated targeting
- D. Micromarketing
Explanation
Differentiated targeting serves several segments with separate offers or marketing programmes. Concentrated targeting focuses mainly on one segment, while undifferentiated targeting uses one offer for the whole market.
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