After the idea generation through internal and external sources, the next step is?
Correct answer: A. idea screening
- A. idea screening
- B. product screening
- C. customer screening
- D. raw material screening
Explanation
Idea screening follows idea generation because proposed ideas must first be evaluated and unsuitable ones eliminated before further product-development work. Product, customer, and raw-material screening are not the standard next stage.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
When any potential customer become a regular user of the product, this change is called?
The aspects of brand that are linked to human traits, developed in a specific mix called?
The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as?
The type of information consumer obtains by using and examining the product is classified as?
Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
According to 'Maslow's hierarchy of needs', the need for security and protection is classified as?