The aspects of brand that are linked to human traits, developed in a specific mix called?
Correct answer: B. brand personality
- A. Brand awareness
- B. brand personality
- C. self-concept
- D. self-image
Explanation
Brand personality is the set of human characteristics associated with a brand, such as sincerity, excitement, competence, sophistication, or ruggedness. Brand awareness only measures whether customers recognize or recall the brand.
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