Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
Correct answer: B. personal selling
- A. sales promotion
- B. personal selling
- C. public relations
- D. advertising
Explanation
Personal selling uses direct, personal presentation by a salesperson to explain the offering, respond to customer needs, build relationships, and generate sales. Advertising communicates with a larger audience through paid, nonpersonal media.
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