When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?
Correct answer: D. person marketing
- A. cause-related marketing
- B. idea marketing
- C. nonprofit marketing
- D. person marketing
Explanation
Person marketing uses promotional activity to create, maintain, or change public attitudes toward an individual, such as an athlete or celebrity. Cause-related marketing instead promotes a social cause linked with a product or organization.
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About Microeconomics
Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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