_______ factors are the most popular bases for segmenting customer groups?
Correct answer: B. Demographic
- A. Geographic
- B. Demographic
- C. Psychographic
- D. Behavioral
Explanation
Demographic factors such as age, gender, income, education, and family size are widely used because they are relatively easy to measure and often correlate with consumer needs. Geographic, psychographic, and behavioral bases are also useful but are not generally described as the most popular overall basis.
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