It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?
Correct answer: D. measurable
- A. actionable
- B. substantial
- C. differentiable
- D. measurable
Explanation
A segment is measurable when its size, purchasing power, and characteristics can be quantified with reliable data. The lack of census information about left-handed consumers therefore makes the segment difficult to measure.
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