The value of well-known brand is typically half of the firm's _________?
Correct answer: A. market capitalization
- A. market capitalization
- B. market finance
- C. actual finance
- D. asset total value
Explanation
For a well-known brand, the brand's value is often estimated as a substantial portion of the firm's market capitalisation, commonly stated as about half. Market capitalisation is the total market value of the company's outstanding shares.
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