The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
Correct answer: A. customer size and profile
- A. customer size and profile
- B. clarity
- C. relevance
- D. risk profile
Explanation
The customer multiplier considers the size and profile of the customer base because these determine the scale and quality of customer value generated by the brand. Clarity and relevance are brand-building considerations, while risk profile belongs more directly to valuation.
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