The number of common and distinctive elements of brand are reflected as ____________?
Correct answer: C. brand architecture
- A. brand earnings
- B. brand responsiveness
- C. brand architecture
- D. branding rate
Explanation
Brand architecture shows how a firm's brands are organised, including the common and distinctive elements used across products and sub-brands. It clarifies the relationships and roles among those brands.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
The particular brand's equity arises from consumer's response to __________?
The strategy of using company brand name for every product is referred as __________?
The value of well-known brand is typically half of the firm's _________?
The overall brand discount rate is equal to the sum of _________?
In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?