The specialized community of employees' whose activities are focused around the brand is classified as __________?
Correct answer: A. brand community
- A. brand community
- B. impression community
- C. external community
- D. internal community
Explanation
A brand community is a group organized around a shared relationship with and activities concerning a brand; in this wording, the community is formed among employees. The other labels are not established standard categories in brand management.
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