The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as __________?
Correct answer: A. brand value chain
- A. brand value chain
- B. company supply chain
- C. direct supply chain
- D. indirect supply chain
Explanation
The brand value chain is a structured model that traces how marketing investment creates customer perceptions, market performance, and ultimately shareholder value. Supply-chain terms describe product movement rather than sources and outcomes of brand equity.
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