The research on consumer buying behavior answers
Correct answer: D. all of above
- A. what consumers buy
- B. why consumers buy
- C. where consumers buy
- D. all of above
Explanation
Consumer buying-behaviour research examines what consumers buy, why they buy it, and where they buy. These questions help marketers understand both purchase decisions and purchasing patterns.
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Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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