The adopter group who tries to come up with innovative ideas at higher risk is called?
Correct answer: C. innovators
- A. late majority
- B. early majority
- C. innovators
- D. early adopters
Explanation
Innovators are the first adopter group and are willing to try new ideas despite substantial uncertainty and risk. Early adopters also accept innovations early, but they are generally more cautious and influential opinion leaders.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
Targeting affluent customers with luxurious goods is an example of?
In information search, the consumers can obtain information from?
The 'brand personality' includes?
The research on consumer buying behavior answers
In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
The adopter group who is the suspicious of change is classified as?